Serena Ball
Deanna Segrave-Daly
Bonnie Johnson

Crisis Communications/Issues Management

We have experience developing issue management plans in the event that consumer confidence in the safety of your food product or the well being of your production staff is called into question. Before an issue breaks, we can help you develop a well-defined crisis communication plan for response led by communicators, executives and third-party experts. Reference materials and crisis team contact information is essential to have in place no matter where you exist in the food chain.

Testimonials

“I have worked with Serena as she has managed several nutrition programs for National Dairy Council. She provides valuable perspective and expertise on the dairy industry, dairy nutrition and dairy products. She’s very professional, well-organized and pleasant, and I know I can always depend on her with confidence to successfully manage complex and tedious projects, draft nutrition communication and education materials, and manage the workload of our nutrition communications interns.”

Molly Spence, Vice President, Health & Wellness Communications, Dairy Management Inc.

“It was a pleasure working with Deanna as a spokesperson for one of our clients.  We appreciated her professional and enthusiastic approach to our project. She really knows how to translate her food and nutrition knowledge in a way that engages the consumer…not always an easy task!”

Brenda McDowell, President, M&P Food Communications